Wiki: A cyborg, also known as a cybernetic organism, is a being with both biological and artificial (e.g. electronic, mechanical or robotic) parts.

I reckon they’ve arrived. In fact, I think I am one.

One thing that becomes startlingly obvious during usability tests with users of mixed...

I’m frightened of bike shops.

I like cycling but I’m not obsessed with my bike. I know the basics of how it works – wheels, gears, brakes and that kind of thing, but I couldn’t tell you about every detail of its composition. Frankly, it doesn’t really interest me.

That’s...

You are presented with 100 blenders. You choose one to purchase. Two weeks later, you hear that the blender you’ve selected has been voted best blender of 2010! Nice feeling eh.

Alternatively, if you’d selected one of the others and found out that the best blender of 2010 was actually cheaper...

Ok, so when is a site search a bad idea? Well let’s consider a large content-driven website.

What can we be fairly certain of?

We know that some people have a bias towards search
We know that on a large content-driven website, users often have one aim and are committed to...

Excuse me while I take the moral high ground for a moment.

I have never been one to name and shame other agencies, I don’t agree with it. In fact, I often mention other agencies in a positive light and there are plenty that I admire.

Often I have found myself in the situation where...

I was considering the title of “hats off to Red Bullet” but thought it a little contrived.

We need your help! Red Bullet are looking to collect an eclectic range of headwear for a new project. We are calling on all Milliners, hat enthusiasts and even hat/cap amateurs to send us...

It’s been an interesting start to 2009 and one with a public sector edge. Prior to the Christmas break we were fortunate enough to win two competitive public sector pitches.

The first, for the local authority, involves the development of a learning and development portal which will help...

I have long been a fan of the work of ad agency Mother. Recently I stumbled across a pitch video they used to win a campaign for Yellow Pages. The brief was “to create and deliver an emotionally engaging campaign that builds on the modern and relevant qualities of Yellow Pages”.

A...

I listened to a superb podcast recently provided by Anna Farmery of www.theengagingbrand.com. She interviewed a couple of marketeers from the States (Jimmy Vee and Travis Miller) and chatted about a concept they call “gravitational marketing”. Basically, they had an issue with many businesses...

We live in a world dominated by super brands, but the term “brand” is one which is often misunderstood. There is a common belief that a brand consists of a logo, some letterheaded paper and the colour on the back of some business cards.

Others believe that a brand is a promise that you...