Let me guess, after reading the title of this blog you thought ‘there is no way that visiting a website for the first time is like a first date’. However, there are far more similarities than you may realise…
After arranging a first date, most people will take...
Psychology has become an important aspect to consider when facilitating focus groups. Conformity, social acceptance and majority influence can all have a significant effect on the outcomes of results.
Getting a focus group (often consisting of 4 – 10...
Wiki: A cyborg, also known as a cybernetic organism, is a being with both biological and artificial (e.g. electronic, mechanical or robotic) parts.
I reckon they’ve arrived. In fact, I think I am one.
One thing that becomes startlingly obvious during usability tests with users of mixed...
I’m frightened of bike shops.
I like cycling but I’m not obsessed with my bike. I know the basics of how it works – wheels, gears, brakes and that kind of thing, but I couldn’t tell you about every detail of its composition. Frankly, it doesn’t really interest me.
That’s...
You are presented with 100 blenders. You choose one to purchase. Two weeks later, you hear that the blender you’ve selected has been voted best blender of 2010! Nice feeling eh.
Alternatively, if you’d selected one of the others and found out that the best blender of 2010 was actually cheaper...
Ok, so when is a site search a bad idea? Well let’s consider a large content-driven website.
What can we be fairly certain of?
We know that some people have a bias towards search
We know that on a large content-driven website, users often have one aim and are committed to...
