Madisons is a start-up business planning on opening a series of chic bars across London. Our aim was create a brand around the concept of "relax in style". Naturally, style changes and the brand needs to be able to flex over time. We achieved this by creating a timeless logo and interchangable secondary elements.
The Spreadability Factor by Andy
I listened to a superb podcast recently provided by Anna Farmery of www.theengagingbrand.com. She interviewed a couple of marketeers from the States...
What Is Brand? by Andy
We live in a world dominated by super brands, but the term “brand” is one which is often misunderstood. There is a common belief that a brand consists of a logo...
