The Bond Group are the UK’s leading refrigeration remanufacturing and refurbishment company. Put simply, they asset manage for multiples and sell directly to smaller independents. We recommended splitting the website into two key elements for ease of use. The first is focused on corporate information and asset management, whereas the second, a shop, has a slightly different feel and fits the price-led independent.
The website feels like a nice place to be due to a grid layout coupled with clear signposting.
Elements of the site feature tabbed areas or accordions to break the otherwise lengthy pages up in to bite-size chunks. Much easier to scan read.
Customers are able to buy quickly and easily from the shop sub-site.