By Carla manufactures contemporary mother and baby products which are based on the experiences and opinions of real parents.
A large proportion of the real estate has been dedicated to photography which is lifestyle focused.
The design is optimised for various screen resolutions – from 1280 pixels wide, down to mobile.
Regular drop down menus can be rife with usability problems. A mega menu is a proven way of enhancing usability – particularly when relevant imagery is included.
Users can either browse by region or use a postcode lookup to find a stockist.