Over 300’000 people live in Croydon and over 200 languages are spoken across 24 wards. We were commissioned to design a website with every resident in mind.
Breakdown
- Creative 100/100%
- Technical 50/100%
- Strategy 50/100%
Features
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Research
An initial period of research included a large scale usability test involving residents from every ward.
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Maps
A Find My Nearest section allows user to quickly and easily locate nearby amenities, facilities and parks etc.
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Do It Online
Allowing users to easily transact online is an important strategic aim for the Council. The Do It Online area is deliberately simplistic and open.
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Top Tasks
A top tasks section was a request made by an overwhelming number of users. Our statistical research identified what these tasks were. Council staff are able to update these on an ongoing basis.
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Relevant Cross-Referencing
When a user navigates to each section, related content is tailored accordingly. For example, the Do It Online links, the news and the A to Z are specific to the content being viewed.
- Client Croydon Borough Council
- Domain croydon.gov.uk
- Industry Public Sector