Gray-Nicolls are a leading international cricket bat manufacturer. We were asked to develop a new cutting edge site to enhance the brand’s online presence along with a bespoke CMS. The website has received critical acclaim and dwell time has vastly improved.
Breakdown
- Creative 100%
- Technical 60/100%
- Strategy 30/100%
Features
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Bat Showcase
The various key attributes of each bat are showcased in an interactive gallery.
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Products
Gray-Nicolls also offer an array of cricket equipment. Users are encouraged to buy in to a range.
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Sticky Content
Features such as the honours board, blog, player profiles and competitions increase “stickyness”, thus encouraging users to return.
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Brand Qualities
Gray-Nicolls has an illustrious heritage and a focus on quality. For this reason, the history of the brand and also the willow story are showcased via interactive elements.
- Client Gray Nicolls
- Domain www.gray-nicolls.co.uk
- Industry Sport