It's difficult to quit smoking and the last thing you need is an overly-corporate website throwing facts at you. We wanted to create an application which provided a small pick me up for those trying to go smokefree.
Breakdown
- Creative 100/100%
- Technical 60/100%
- Strategy 60/100%
Features
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Engaging Design
The reception area, member’s wall and virtual groups are intended to be a little different. There’s plenty to interact with and the concept is based around getting them curious enough to make the step of dropping their details off. Even the forms are interesting.
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Help and Advice
A number of quit tools which replicate the ones you find in the real world are available via the members’ wall. Other tools include a piggy bank which calculates your savings on an ongoing basis.
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Virtual Group
At the heart of the application is a chat room which users book a slot for and get chance to talk to an advisor and other members. Prior to entering, they need to select a character to play (again, a little bit of fun whilst quitting).
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National Rollout
The website has been rolled out to several other PCTs nationally.
- Client NHS Medway
- Domain www.smokefreemedway.co.uk
- Sector Public